Alphabet, which is worth 1.4 trillion, trades at five times this years sales. The campaigns can also be more personalized due to the advanced segmentation powered by the CDP. Our Story The Trade Desk That’s why we created an independent media buying platform designed for the open internet. With a market cap of 29.3 billion, The Trade Desk isnt cheap at 18 times this years sales. Having a CDP and DSP adtech partner integrated with one another means that marketers can activate data across multi-channel campaigns, including CTV, with updated, centralized data on the customers that mean most to them. Of course, this begs the question about what marketers are doing to build those data-rich first-party relationships with their customers.įrom a campaign standpoint, it’s not just what you have, but what you do with it. The Trade Desk is an advertising technology company that provides a self-service omni-channel platform through which media buyers can purchase digital. The Trade Desk Company Info The Trade Desk operates a cloud-based technology platform that lets ad buyers optimize their spending, getting the right ads in front of the right shoppers at the right. For marketers who have robust first-party data, this integration can make the most of the data without depending on third-party cookies. Industrial, Technical & Trade Schools Colleges & Universities Medical & Dental Assistants & Technicians Schools. The Trade Desk Edge Academy offers a range of online training that covers all aspects of digital and data-driven advertising. Not only will the activation of data through the Adobe CDP help in targeting customers, but the integration will also take performance data from the campaigns that are run through the DSP and “close the loop” by bringing that data back into the CDP for additional insights, according to a company release.ĭig deeper: Streaming is surging and so are data collaborations.
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